<Yangjohakdang> is a brand of <Korea Brewing Research Institute>. By producing a limited amount while upholding traditional Korean liquor brewing methods, <Yangjohakdang> continues the excellence and traditional values of Korean liquor techniques.
Idea
As tradition is an important part of <Yangjohakdang>'s brand and products, I wanted to reinterpret the old days of Korea. Overall visuals are designed in vector to mimic the traditional calligraphy and painting style of "Meok (먹)" or in English “inkstick” which was in the olden Korean times the most common method used to write and draw.
<Yangjohakdang> is a brand of <Korea Brewing Research Institute>. By producing a limited amount while upholding traditional Korean liquor brewing methods, <Yangjohakdang> continues the excellence and traditional values of Korean liquor techniques.
Idea
As tradition is an important part of <Yangjohakdang>'s brand and products, I wanted to reinterpret the old days of Korea. Overall visuals are designed in vector to mimic the traditional calligraphy and painting style of "Meok (먹)" or in English “inkstick” which was in the olden Korean times the most common method used to write and draw.
