Since the name <NARO> is inspired by Korea's first spaceship 'Naro-ho' and 'Naro (나로)' also means 'to me' or 'because of me' in Korean, the main wordmark was designed to combine space's futuristic mood as well as Korean written language: Hangeul's characteristics. In Hangeul, there's a style called 'Batang', which is similar to Serif in English, and they usually have curves at the start and end of a stroke. By adding these hangeul's curves to NARO, written in sans serif, the wordmark is intended to represent the harmony of different cultures.
