Brief
Meaning ‘event’ in French, <événement> specialises in laboratory grown diamonds (known as “lab diamonds”) and creating custom made lab diamond jewelry pieces. Sophisticated, chic, unique and timeless, just like diamonds - I was engaged to craft an overall brand identity capturing this image.
Idea
<événement>’s first three letters are é, v, é, coincidentally sharing the same first three letters of the English translation ‘event’. Given événement’s customer base is majority women, I wanted to create a classic monogram symbolizing ‘eve’, a name generally associated with who many consider “the first woman”.
Tasks
Naming, Visual Identity, Photography, On / Offline Applications