<11018> is a media company that archives the footsteps of modern Korean popular music, which is a large part of Korean culture. Korean popular music has coexisted and changed with the flow of history while maintaining its own unique existence. <11018> recognizes the value of documenting its evolution and produces music-related content and projects. 11018 is the old street number (110-18) of <Dong-A Planning>, the company known for the origin of Korean popular music.

Under the premise of continuing the legacy of <Dong-A Planning>, the existing turntable-shaped symbol was re-rendered and applied to <11018>. Each number is designed to represent a keyboard and speaker to match the turntable symbol.