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Brief

Located in the Mission District of San Francisco, San Ho Won is a Korean charcoal BBQ restaurant that provides a casual dining experience. With the art direction of <Bemyguest>, restaurant’s visual identity is designed.

Idea

The old Korean saying 'back when tigers were smoking' - meaning "long long time ago", was suggested by Bemyguest, and the whole visual identity unfolds from it. Conveying laid back and fun mood, San Ho Won's visual elements were developed in various applications.

Tasks

Visual Identity, Artwork Development, Application Design, Motion Graphic

Credits

Art Direction: Bemyguest
Interior Photography: San Ho Won

Brief

Located in the Mission District of San Francisco, San Ho Won is a Korean charcoal BBQ restaurant that provides a casual dining experience. With the art direction of <Bemyguest>, I designed the restaurant’s visual identity.

Idea

The old Korean saying 'back when tigers were smoking' - meaning "long long time ago", was suggested by Bemyguest, and the whole visual identity unfolds from it. Conveying laid back and fun mood, San Ho Won's visual elements were developed in various applications. 

Tasks

Visual Identity, Artwork Development, Application Design

Credits

Art Direction: Bemyguest

Interior Photography: San Ho Won

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