<Beedam> is a agricultural food brand that is directly collecting and processing Korean pears and honey from nature of Naju, Jeollanam-do. Inspired by the company's philosophy and mission to preserve ingredients obtained from nature as much as possible, I came up with the brand name <Beedam>, which means <containing secrets from nature>, and established a brand identity accordingly.


The keyword for <Beedam>’s visual identity work was “naturalness.” This connotes the two meanings of having nature inspired aesthetics as well as showing the ingredients on designs. To this end, illustrations of the ingredients were placed as design elements, with the clean and minimal layout.